Máster en User Experience Design

Programa

1. UX Driven Business
1.1. Digital disruptions: shaping a new economy
1.2. New business models and experiences
1.3. Data driven UX strategies
1.4. Mobile landscape
1.5. Tracking and analytics

2. Foundations in human factors

2.1. Insights and principles in the UX field impact design
2.2. Aspects of human vision, intellect, memory, size and motor control
2.3. Variation in users that impact design

3. User centered technology
3.1. User research
3.2. Personas
3.3. Empathy maps
3.4. User journey

4. Content strategy

4.1. Information architecture
4.2. Web
4.3. Mobile
4.4. Social Media
4.5. SEO

5. UI Design & Prototyping
5.1. Mobile design
5.2. Web design
5.3. Multiplatform interfaces
5.4. Human interaction with tech devices
5.5. Prototyping

6. Testing and assessment
6.1. Test plan development
6.2. A/B Testing
6.3. Competitive testing
6.4. Usability testing

7. UX Leadership & Management
7.1. Agile
7.2. Product management
7.3. UX as link between technology, business and users
7.4. UX leadership
7.5. Lean UX

8. Interface Development
8.1. Front end development
8.2. Mobile development

9. Entrepreneurship
9.1. La mentalidad empresarial, introducción a la propuesta de valor
9.2. Introducción al business modelo canvas y 9 modelos de ingresos
9.3. Validación de mercado y métricas
9.4. Ecosistema emprendedor. Etapas de la vida de inicio
9.5. Cómo tratar con inversores
9.6. Plan de empresa para startups: estrategia financiera
9.7. Estrategias de crecimiento

10. Innovation & Creative Technology

10.1. Challenges of the current Business World
10.2. Innovation Leadership skills and competencies
10.3. The discovery framework
10.4. The ideation framework

11. Final Project
11.1. Ideation
11.2. UX Design Process
11.3. UX Strategy
11.4. Personas & Empathy maps
11.5. User Research
11.6. User journeys & features
11.7. User Tasks Flows
11.8. Information Architecture
11.9. Prototypes & Wireframes
11.10. User testing
11.11. Content Strategy
11.12. UI Design

Presentación
Objetivos
Destinatarios
Cuadro docente