Màster en User Experience Design

Programa

1. UX Driven Business
1.1. Digital disruptions: shaping a new economy
1.2. New business models and experiences
1.3. Data driven UX strategies
1.4. Mobile landscape
1.5. Tracking and analytics

2. Foundations in human factors
2.1. Insights and principles in the UX field impact design
2.2. Aspects of human vision, intellect, memory, size and motor control
2.3. Variation in users that impact design

3. User centered technology
3.1. User research
3.2. Personas
3.3. Empathy maps
3.4. User journey

4. Content strategy
4.1. Information architecture
4.2. Web
4.3. Mobile
4.4. Social Media
4.5. SEO

5. UI Design & Prototyping
5.1. Mobile design
5.2. Web design
5.3. Multiplatform interfaces
5.4. Human interaction with tech devices
5.5. Prototyping

6. Testing and assessment
6.1. Test plan development
6.2. A/B Testing
6.3. Competitive testing
6.4. Usability testing

7. UX Leadership & Management
7.1. Agile
7.2. Product management
7.3. UX as link between technology, business and users
7.4. UX leadership
7.5. Lean UX

8. Interface Development


8.1. Front end development
8.2. Mobile development

9. Entrepreneurship
9.1. La mentalitat empresarial, introducció a la proposta de valor
9.2. Introducció al business model canvas i 9 models d'ingressos
9.3. Validació de mercat i mètriques
9.4. Ecosistema emprenedor. Etapes de la vida d'inici
9.5. Com tractar amb inversors
9.6. Pla d'empresa per a startups: estratègia financera
9.7. Estratègies de creixement

10. Innovation & Creative Technology
10.1. Challenges of the current Business World
10.2. Innovation Leadership skills and competencies
10.3. The discovery framework
10.4. The ideation framework

11. Final Project
11.1. Ideation
11.2. UX Design Process
11.3. UX Strategy
11.4. Personas & Empathy maps
11.5. User Research
11.6. User journeys & features
11.7. User Tasks Flows
11.8. Information Architecture
11.9. Prototypes & Wireframes
11.10. User testing
11.11. Content Strategy
11.12. UI Design

Presentació
Objectius
Destinataris
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